Sensory & Product Experience

Clarity you can taste, feel and see

Led by the Blueberry team, now part of TestSet, our Sensory practice helps you uncover the story behind how people experience products so you can create ones they’ll love.

The TestSet Sensory Difference

With decades of expertise in sensory research, ideation, and product innovation, we bring intelligent creativity and a consultative approach to every project. We look beyond the data to understand the emotions, behaviours, and context behind product experiences, delivering clarity that inspires better products.

How We Help Turn Ideas into Action

  • Product Development & Testing
    Evaluate concepts, prototypes, and packaging through sensory panels, CLTs, taste tests, discrimination testing, and usability studies to understand how consumers interact with your product and why.
  • Exploratory Research
    From ethnographies and focus groups to shop-alongs and mobile diaries, we uncover needs, emotions, and opportunities that traditional research can miss.
  • Concept Testing & Optimisation
    Identify winning ideas through concept evaluations, optimisation, sorting, conjoint, and line exploration to ensure your concepts resonate and align with your brand.
  • In-Home Product Trials (iHUTs)
    See how products perform in real life by placing them directly in people’s homes and capturing authentic experiences.
  • Custom Solutions
    From iterative R&D screening to claims validation, we design studies around your objectives, timelines, and budgets.

    From standalone fieldwork to integrated analytics, we provide flexible, end-to-end capabilities designed to fit your objectives and timelines.

Who We Serve

  • Food & Beverage
  • Alcoholic Beverages
  • Personal Care & Cosmetics
  • Household Products
  • Healthcare
  • Pet Care
  • Tobacco & Vape
  • Brand & Ad Agencies

Powered by Real & Engaged People

We specialise in finding the right participants for every project through a combination of proprietary panels, a trusted partner network, and multi-mode recruiting methods that reach diverse audiences around the world. Our team handles every detail from screening and validation to scheduling and engagement - ensuring every participant is qualified and thoughtful.

Meet Your Sensory Experts

With decades of experience in sensory science and product research, our team transforms real-world reactions into insights that help brands create products people trust and love.

Lisa McGurk
Vice President

Kristen Russo
Qualitative

Estelle Chasan
Field Director

Great products don’t happen by accident. They’re built on a deep understanding of consumer motivation and sensory experience. Let our team of seasoned researchers bring their creativity and technical know-how to your next study.

Get Started